As a dermatologist, I often see patients during winter who are surprised by sudden dryness, flakiness, irritation, or cracked lips. Most of them believe they are “taking care” of their skin. In reality, they are unknowingly making small but significant mistakes in their daily skincare routine. These mistakes silently weaken the skin barrier and worsen winter skin problems.
Winter skin damage is not caused by cold weather alone. It is often the result of how we respond to winter conditions. Below, I explain the most common winter skincare mistakes people make, and how they can be avoided.
Why Skin Behaves Differently in Winter
Cold air holds less moisture than warm air. During winter, low outdoor humidity combined with indoor heating dramatically increases transepidermal water loss (TEWL), meaning the skin loses moisture faster than it can retain it.
Studies show that TEWL can increase by up to 25–30% in low-humidity environments, leading to dryness and irritation (Journal of Dermatological Science).
When the skin barrier weakens, even normal products can start causing stinging, redness, or itching.
Common Winter Skin Mistakes and How to Avoid Them
1. Skipping Sunscreen in Winter
Many people stop using sunscreen once summer ends. This is a serious mistake. Snow reflects up to 80% of ultraviolet (UV) rays, increasing exposure even on cold or cloudy days (American Academy of Dermatology).
What to do instead:
Use a broad-spectrum sunscreen with SPF 30 or higher every morning, especially on the face, neck, and hands.
2. Washing with Hot Water
Hot showers feel comforting in winter, but hot water strips away natural oils that protect the skin barrier. This accelerates dryness and irritation.
What to do instead:
Use lukewarm water and limit showers to 10 minutes or less.
3. Using the Same Cleanser All Year
Foaming and gel cleansers that work well in summer often become too harsh in winter. They remove essential lipids from already dry skin.
What to do instead:
Switch to a gentle, cream-based, or hydrating cleanser during the winter months.
4. Over-Exfoliating Flaky Skin
Flaking often makes people exfoliate more, assuming dead skin is the problem. In winter, flaking usually signals barrier damage, not buildup. Excess exfoliation worsens inflammation.
What to do instead:
Limit exfoliation to once a week and avoid harsh scrubs.
5. Using a Lightweight Moisturizer
Many people continue using summer lotions that are not strong enough for winter conditions. These products evaporate quickly and fail to lock in moisture.
What to do instead:
Choose richer moisturizers containing ceramides, glycerin, hyaluronic acid, petrolatum, or shea butter.
6. Applying Moisturizer at the Wrong Time
This is a mistake most websites fail to mention. Moisturizer works best when applied to slightly damp skin. Applying it hours after washing reduces its effectiveness.
What to do instead:
Apply moisturizer within three minutes of bathing or cleansing.
7. Ignoring Indoor Humidity
Indoor heating reduces humidity levels to as low as 10–20%, compared to the skin-friendly range of 40–60% (Environmental Protection Agency).
What to do instead:
Use a humidifier at home, especially in bedrooms.
8. Neglecting Lips and Hands
The skin on the lips and hands is thinner and has fewer oil glands. These areas are often the first to crack and become painful.
What to do instead:
Use lip balms with SPF and thick hand creams regularly. Wear gloves outdoors.
9. Overusing Active Ingredients
Retinoids, exfoliating acids, and acne treatments can irritate the skin more easily in winter due to a compromised barrier.
What to do instead:
Reduce frequency, use smaller amounts, and support actives with barrier-repair moisturizers.
When to Seek Professional Help
If dryness progresses to cracking, bleeding, persistent itching, or redness that does not improve, it may indicate eczema, contact dermatitis, or psoriasis flare-ups. In such cases, medical treatment is necessary.
Final Thoughts
Winter skin problems are not inevitable. Most damage happens because of unintentional daily habits. By avoiding these common mistakes and supporting the skin barrier, healthy skin can be maintained even in the coldest months.
Frequently Asked Questions (Winter Skin Care)
1. Do I need sunscreen in winter?
- Yes. UV rays still reach your skin even in winter, and snow or fog can reflect sunlight, increasing exposure. I recommend a broad-spectrum SPF 30+ every day.
2. Can hot showers damage my skin in winter?
- Yes. Hot water strips natural oils, worsening dryness and irritation. I advise lukewarm showers of short duration and moisturizing immediately after.
3. What is the right moisturizer for winter skin in India?
- Choose a rich, emollient cream with ceramides, glycerin, or natural oils like almond or jojoba. Apply it while your skin is still slightly damp.
4. How often should I exfoliate in winter?
- Limit exfoliation to once a week with a gentle formula. Excessive exfoliation can damage your skin barrier and increase dryness.
5. Can diet and hydration affect winter skin?
- Yes. Adequate water, warm hydrating foods, and nutrient-rich diets help maintain skin moisture from within, which complements your topical routine.


